With many businesses switching on to the power of content marketing to establish brand affinity and keep them front-of-mind in a saturated online space, and 96% of content marketers stating that marketing has helped them build credibility and trust with their audiences*, Topodium Group are delighted to welcome Georgie Chantrell-Plant to the team as our new Content Producer.
Topodium Group continues to grow its internal expertise, and we are delighted to introduce Georgie Chantrell-Plant, who joins the team as our new Content Producer. Georgie will bring her knowledge, creativity and expertise across content production and content marketing, supporting our partners and teams to engage audiences and provide valuable, informative and entertaining content; from impactful videos to insightful blogs, polished podcasts to effective lead magnets.
Georgie joins us with a background in filmmaking and production, completing her degree in Film Production. She went on to complete a Masters Degree in Digital Media: Marketing, Advertising and Branding Design from the University of Winchester.
Accustomed to writing for a variety of online editorial platforms, Georgie has honed her writing and research skills., and enjoys working with brands and businesses to help them better connect with their audiences to create stronger communities and establishing beneficial connections at every touchpoint.
A frequent attendee of film festivals, Georgie enjoys expanding her knowledge of genres and styles, constantly enhancing her own creative views and seeking new inspiration.
Welcome to the team, Georgie. Tell us a bit about yourself.
Thank you, I’m really pleased to be part of the Topodium Group team.
I suppose ever since I could hold a pen and form a sentence I’ve wanted to write. I haven’t really found anything else I enjoy half as much; except maybe my dog. He’s okay.
I love everything to do with film, the making of and the criticism, as it’s a discipline that captures everything it means to be a human, past and present. It’s also one of the best form of escapism!
I’m from Wolverhampton originally, but currently reside in Winchester, Hampshire. I studied at the University of Winchester, where I recently completed my MA in Digital Media: Marketing, Advertising and Branding Design and my undergraduate degree in Film Production.
I have written and produced several short films and documentaries which have been on various local festival circuits and even shown at the BFI (British Film Institute)!
What led you to this career and profession?
I’ve always been very creative. Throughout my education I’ve always had the desire to create – pretty much anything I could! When it came time to decide what I wanted to do with my life, I thought it would be wise to combine all the things I love and make a career out of it. Which led me to wanting to delve deeper into the world of visual media and storytelling.
What’s one thing that has surprised you so far in your first week with Topodium Group?
Not really a surprise, because everyone was lovely in the interviews, though one thing that has struck me is how welcoming and transparent everyone has been so far, especially with me being relatively new to working agency side. I have felt very assured in my ability to complete what is expected of me, and I already feel like a valued member of the team.
I felt a bit nervous at first. Joining a global team that are all working remotely is quite daunting. However, Topodium Group has provided such a great virtual onboarding. On my first day I got to meet the majority of the team even though they were all working from home. That instantly reassured me and gave me further insight into the company’s culture. I’ve got calls with each team member to learn more about them as individuals, and the work they’re involved in – I’m really excited as there always seems to be more to uncover.
How do you prefer to start your day?
The winning combination of an agonised stretch, a cup of green tea, and trying to get my dog outside for a walk.
What energises your outside of work?
A very supportive group of friends. They constantly allow me to bounce ideas, share my stresses, and funny pictures with them at any given time of the day. Having a supportive network is really important, particularly right now given the times we’re in.
What’s one thing you’re learning right now, and why is it important?
I’m constantly watching tutorials on different programmes on Adobe Creative Cloud. At the moment it’s Adobe After Effects. It used to be my nemesis during my time at university, but now I am determined to become more confident with the software and be able to use it to my own advantage for projects.
Who would play you in a movie about your life?
Olivia Coleman and Frances McDormand simultaneously. I simply cannot choose just one.
What’s your favourite sport to watch and which team do you root for?
I think gymnastics or figure skating is always interesting to watch – purely for aspirational purposes, and the costumes.
Team wise, I have to show my loyalty to my roots and support Wolverhampton Wanderers FC. I say ‘support’ more so my dad doesn’t disown me. I couldn’t even tell you where they are on the league!
What’s the top destination on your must-visit list?
Dusseldorf, especially when the Christmas markets are open.
What trend do you hope makes a comeback?
Knee High Converse of the early 2010’s was always an intriguing trend to me. It would be nice to actually get the chance to wear them finally. Actually, anything to do with the early pop-punk scene of 2013-15 exclusively will do.
Professionally – I think the re-introduction of pagers in the mainstream offices would definitely add a little spice to the work environment.
What’s your go-to productivity trick?
Mind maps for the messy thoughts, and then lists to neaten out and organise. Plus watching The Devil Wears Prada never fails to help me be productive.
What made you want to work for Topodium Group?
The sense of adventure the company has been on, even in a short space of time. The ecosystem structure is creatively dynamic, and this Topodium Group approach is evident in all their work with partners. That was a key standout to me when applying.
What would you say are the key personal and professional attributes for content marketing professionals to succeed?
Never stop learning – this discipline constantly shifts narrative, so you have to be on the ball with different trends and changes in attitudes. You don’t want to be relaying old news, as then you aren’t as credible. Personally, you also have to be diligent within your work, and be trusting of your own ability.
We’re delighted to welcome Georgie to the team. She can’t wait to meet lots of our existing partners and to get stuck into content production and content marketing strategies to empower your business. Meet more of the Topodium Group team.