Topodium Group has been appointed by Soccer Parenting Association as its marketing partner to generate and execute on marketing strategies, including social media management, graphic design, content and email marketing and campaign development with the goal of elevating the brand, alongside promoting its Soccer Parent Resource Center and The Sideline Project initiative.
Fuelled by their mission to inspire players by empowering parents, Soccer Parenting has become the leading voice, community and resource for soccer parents in the United States.
Imparting best practice, tactical insights and educational resources, Soccer Parenting is helping parents understand the role they play in their child’s soccer experience, and is supporting the overall development of youth soccer players.
Soccer Parenting also partners with forward-thinking clubs and organisations, providing access to education and learning for their own community of parents and coaches.
Soccer Parenting is headed up by Founder and CEO, Skye Eddy, a highly sought after coach and parent educator, former professional soccer player, collegiate and State Champion athlete, and sports parent.
Ryan Grimshaw, Head of Brand and Marketing for Topodium Group, said: “Our partnership with Skye and the Soccer Parenting Association brand is going from strength to strength. We’re delighted to be working with such a committed partner who is making a substantial difference to soccer parents, coaches and players across the US. It’s an exciting time for Soccer Parenting as they take the next step in growing their membership, launch new courses, and enhance their reach and impact in the soccer community.”
Topodium Group has already made an impact by facilitating a number of campaign weeks to highlight important topics and themes, showcasing the vast array of articles and interviews accessible to members. The team have also helped refine the Soccer Parenting brands, with a professional and contemporary brand identity that reflects the level at which Soccer Parenting Association is operating.
Skye commented on her experience of working with the agency: “Topodium Group immediately elevated the Soccer Parenting brand with thoughtful improvements to style and design. Their strong team is able to meet the various marketing, sales, copywriting, video editing and social media needs of our quickly growing company, and has the experience and vision to advise and support us as we make youth sports better for players, families, coaches, clubs and communities.”
Learn more about Soccer Parenting Association on their website.