New Partner Announced: Ultimateinstability

Written by Topodium Group

Transforming Journeys, Inspiring Possibilities. Topodium Group is the transformational ecosystem where creative marketing, training and consultancy, and innovative technology work in synchronicity to power the sport, health and wellbeing industries. Locations in the UK (Basingstoke), USA (Denver) and SA (Johannesburg).

June 24, 2022

Topodium Group welcomes new partner, Ultimateinstability, as they win deal to power the marketing, sales and distribution in the UK and Ireland market.

Topodium Group, the transformational ecosystem supporting brands in the sports, health and leisure space, is pleased to announce a new Powered By partnership with Ultimateinstability, adding to our growing client portfolio of brands.

Ultimateinstability, which has headquarters in Breda in The Netherlands, is the market leader in dynamic contextual training utilising the power of water. Offering a range of products in the hydro training space, such as the Aquabag, Aquaball, and Hydrovest, Ultimateinstability is underpinned by evidence-based methodology and education, accessible to its growing global community in the form of e-learning, courses and mobile app.

Paul Venner Founder of Ultimateinstability

Launched over 10 years ago by Founder, Paul Venner, the foundation of Ultimateinstability began when analysing the way in which young athletes and students were training. Venner questioned why athletes were training so fixed and predictably – with fixed weights, sets and reps in the weight room, on the sports field and in therapy – rather than applying contextual environments that simulate everyday life and sports; unpredictable, unexpected and sudden. Now in 2022, Ultimateinstability is more than a product, it is a philosophy of life and a method for training used by elite athletes, sports coaches, allied health professionals and fitness enthusiasts.

Head of Brand and Marketing for Topodium Group, Ryan Grimshaw, outlined the new partnership: “We are delighted to partner with Ultimateinstability and to be powering their marketing and distribution across the UK and Ireland.”

“Ultimateinstability is a perfect example of a partner spanning our Topodium Group ecosystem; our innovative Powered By solution provides Ultimateinstability with a robust marketing strategy, digital marketing and paid media implementation, social media management and affiliate marketing services, website build and maintenance, alongside providing shipping and distribution, and direct sales to wholesale and retailers.”

“The exceptional value we add through our services, knowledge and trusted expertise is the reason Ultimateinstability have chosen Topodium Group to become an extension of their team, with responsibility for achieving ambitious revenue and growth in a market where we have credible experience.”

The sales and distribution element of the partnership is fuelled by ExerPod, the joint venture between Exergame Solutions and Topodium Group, and is quickly becoming the go-to growth engine for independent fitness and sports products across the UK and Ireland.

Ultimateinstability aquaball
Ultimateinstability aquabag

Topodium Group’s first phase was to introduce Ultimateinstability at the recent Elevate exhibition and conference at the ExCel Centre in London, also securing Master Trainer and Head of Sales and Marketing, Maarten Hermans, a prime speaker slot at the Future of Functional Fitness seminar. With an incredible amount of interest shown across the two days, and products sold on-site, it was early success for the whole team

Learn more about Ultimateinstability and shop products on the dedicated UK and Ireland website.

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