Lighting Up The UK and Ireland With Fit Tech Product
Partner
BlazePod
Division
Marketing
Model
Powered By
Deliverables
PPC Advertising, Social Media Marketing, Digital Campaign and Channel Management, Search Engine Optimisation and Content Marketing, Performance Marketing, eCommerce and Shopify Development, Social Growth Strategy, Campaign and Marketing Strategy
The Brand
BlazePod empowers fitness and sporting enthusiasts with an interactive reflex training platform which consists of touch sensitive pods and a smartphone App for iOS or Android devices.
Through their innovative fitness technology product, users gain increased agility, speed, balance, and stamina to improve their training and sporting performance. From at-home workouts to competitive athletes, from personal trainers to sporting enthusiasts, BlazePod’s popularity is taking physical training by storm on a global scale.
The Brief
When BlazePod initially worked with several resellers in the UK and Republic of Ireland; they knew there was an initial demand for their flash reflex training product. The hunger for fitness products which could enhance workouts was apparent, though BlazePod’s breakthrough into the market was limited due to split focuses across multiple global opportunities.
BlazePod were finding their initial toe-in-the-water activities in the UK and ROI thwarted with little in terms of marketing strategy, operational alignment, or structured marketing initiatives. BlazePod had limited brand recognition or product awareness in their target market; a key driver to opening up revenue opportunities.
The Challenge
BlazePod required a trusted, reputable agency to plan and execute a blended, omni-channel marketing strategy. The strategy focused on increasing BlazePod’s marketshare, and driving revenue from both B2C consumer purchases and B2B direct sales.
Topodium Group collaborated with BlazePod to provide a diligent, transparent and consistent approach to building brand equity and driving high eCommerce revenue.
We built a personal relationship with BlazePod and commenced initial scoping sessions to outline key objectives, ambitious targets and to share early strategy ideas. To ease any pressure on BlazePod we agreed to a performance-based budget, reducing any perceived financial risk and instilling their team with confidence in our deliverability.
The Approach
We were swiftly brought onboard as official UK and ROI marketing partners for BlazePod, utilising our Powered By model. We conducted in-dept market research and produced a detailed 12-month marketing strategy against the brands KPIs.
The approved strategy outlined a blend of traditional and digital marketing tactics, alongside providing support for the B2B sales team. It was clear that in order for us to successfully penetrate a UK and ROI market, a blended approach of above-the-line and below-the-line marketing activity was required.
Our quick in-market learnings, timely reporting, and audience data from across our digital campaigns provided insights allowing us to achieve greater efficiencies, refined campaigns, and positive outcomes.
Sport and Fitness Verticals Activated
Reach
%
ROAS
Online Store Visits
*In first 5 months
More Results
By launching into multiple verticals, BlazePod is quickly building its reputation across fitness and sporting areas such as football, basketball, martial arts, karting/racing, physiotherapy and personal training.
With a refined digital marketing strategy including brand campaigns, remarketing campaigns, shopping campaigns, and targeted audience segment display ads to name a few, we are able to draw in new and returning customers to drive BlazePod’s success and revenue.
We continue to work with BlazePod on this long-term partnership, looking at our next iteration of our journey together, with exciting influencer marketing and content marketing opportunities and projects.
“Topodium Group demonstrated creativity, strategy and vision in expertly positioning BlazePod in the UK and Republic of Ireland market. From project conception we knew we were in safe hands as they responded to our brief with energy, expertise and agility. From marketing strategy and research, to channel management and paid advertising, to website design and social media, to assisting our sales team with brochures and assets… their Powered By solution has served us extremely well.
We are delighted to be working with Topodium Group who have become a real extension of our team. Not only do they understand the nuances in the sports, health and leisure industries, they know what levers to pull and what to prioritise, with exceptional returns. We can’t recommend them enough and look forward to our continued partnership as we scale our success.”
Trevor Mills
Sales Director UK/ROI – BlazePod
