Youth Sport Trust
Kids, Innovation, Marketing
Campaign and Marketing Strategy, User Interface – UI Design, Creative Design, Audience Engagement Strategy, Content Marketing
Youth Sport Trust are a national children’s charity dedicated to providing children and young people with accessible, enjoyable and beneficial experiences through play and sport.
With their network of School Games Organisers across England, Youth Sport Trust drive new ways of using sport and physical activity to improve children’s wellbeing and furnish them with life-changing opportunities and brighter futures.
Youth Sport Trust required a new way to engage a locked-down, digital generation across England, providing support to enable children to keep active.
In March 2020, the coronavirus pandemic led to a complete lockdown across the United Kingdom. Overnight, children were homeschooled by parents and carers and often had little or no access to physical activity or sports facilities, other than what could be achieved in their house or garden.
Motivation to keep physically active was waning, with children spending hours in front of screens and apps for remote schooling or simply to keep occupied.
Topodium Group needed to position a united audience engagement strategy and campaign that would be far-reaching, with straightforward and frictionless uptake from multiple School Games Organisers.
Over 3,000 users watched the challenge videos and 750 plus users uploaded their own videos. What was amazing to see is that not only were children and young people responding positively to the #StayInWorkOut campaign, several videos showed families, from mums and dads to grandparents, engaging with the challenges and having fun while staying active at home!
Sport Development Manager, Youth Sport Trust