Youth Sports Trust Logo

Keeping Children Active At Home During Lockdown


Youth Sport Trust


Kids, Innovation, Marketing


Project Based


Campaign and Marketing Strategy, User Interface – UI Design, Creative Design, Audience Engagement Strategy, Content Marketing

The Brand

Youth Sport Trust are a national children’s charity dedicated to providing children and young people with accessible, enjoyable and beneficial experiences through play and sport.

With their network of School Games Organisers across England, Youth Sport Trust drive new ways of using sport and physical activity to improve children’s wellbeing and furnish them with life-changing opportunities and brighter futures.

Goalkeeper rolling ball out from hands.

The Brief

Youth Sport Trust required a new way to engage a locked-down, digital generation across England, providing support to enable children to keep active.

The Challenge

In March 2020, the coronavirus pandemic led to a complete lockdown across the United Kingdom. Overnight, children were homeschooled by parents and carers and often had little or no access to physical activity or sports facilities, other than what could be achieved in their house or garden.

Motivation to keep physically active was waning, with children spending hours in front of screens and apps for remote schooling or simply to keep occupied.

Topodium Group needed to position a united audience engagement strategy and campaign that would be far-reaching, with straightforward and frictionless uptake from multiple School Games Organisers.

Child playing football within a phone screen

The Approach

Topodium Group leveraged our partnership with TopYa!, the sports technology company, utilising their global app platform and long-standing relationship with the Youth Sports Trust. Utilising a custom branded version of the TopYa! Active app, we provided School Games Organisers across the country with a platform filled with content videos, virtual coaching for children, and leaderboards to connect to the various schools and regions which resulted in a wealth of national engagement.

Working with the Youth Sports Trust’s #StayInWorkOut campaign, we were able to reach the target demographics on their social channels, and provide a base for collating and sharing user generated content. Working collaboratively with Youth Sport Trust, we developed a content strategy focused on fun video-based challenges to inspire and motivate ‘at home’ participation.

To effectively engage wider stakeholders, we utilised content from School Game Organisers, Youth Athlete Mentors, National Governing Bodies and standout content from children across the country.


Fun Digital Challenges

Hours of physical activity

Month Project Extension

More Results

Over 3,000 users watched the challenge videos and 750 plus users uploaded their own videos. What was amazing to see is that not only were children and young people responding positively to the #StayInWorkOut campaign, several videos showed families, from mums and dads to grandparents, engaging with the challenges and having fun while staying active at home!

“It’s been a real pleasure working with the team to deliver the School Games Active Championships this year… we’re really looking forward to be working with them going forward to see how this can be embedded in a full competition calendar and how virtual competition can can be used to really drive development outputs for young people going forward.”

Roman Neveykin

Sport Development Manager, Youth Sport Trust